HI I'M TABBY AND I MIGHT SUCK

Apple’s Tablet: Why They Should Do Better and Why They Won’t

by akiva on December 31, 2009

Ah, the Apple tablet. We’ve dreamed long and wild about it and speculated like it was the Klondike. We’ve already praised and damned Apple for a product that no one knows one proper, proven fact about. And I’m about to do the same thing.

You see, this is the most excited I’ve been about an Apple product since the iPhone (and, before that, the iPod). Unfortunately, I already have an Apple tablet: it’s called the iPhone. And—bonus!—it fits in my pocket. Sure, the screen isn’t that large but do I really need a 7″ or 10″ screen for what I do with it? Do most people? Is the tablet seriously going to just be the large-sized-print version of your favorite book, geared for the bespectacled elders amongst us?

And lest you think that the tablet is going to be like the MacBook Air and run Snow Leopard, just take a look at the name that’s been bandied about by the Relevant Ones lately: yeah, it’s iSlate and not MacSlate. This suggests that it’s going to fall in line with the iPod Touch rather than the MacBook. That tells us iPhone OS and not OS X. Does that mean that the home screen is going to look like your grandmother’s Windows 95 desktop: just an endless grid of barely-organized icons? Or will the icons be huge so that only, say, 16 are visible at once? Will it be like we’re using 1024×768 on a 27″ screen? Will this really be the large-print version of the iPod Touch?

All of these things do only one thing: disappoint me. There’s a lot of potential in the idea of an Apple tablet that will be thoroughly lost if it’s just a glorified iPod Touch. At the same time, it’s not realistic to expect it to just boot up to a nice, empty install of OS X; desktop-oriented operating systems simply aren’t geared for touch interfaces (sure, they may be touch-capable but it doesn’t mean that they’re designed for that sort of thing). That’s what drove the design behind the iPhone OS, of course. And, now, I’m sure that Apple also realizes that OS X won’t scale down well to a 10″ touch screen. But do they also understand that the iPhone OS won’t scale up either? And does it matter?

The iPhone OS is already a proven winner that not only has immense popularity and support going for it but also doesn’t require anyone to be trained on how to use it. Why waste resources developing a new UI when you already have one that can be recycled into a viable—if less capable—solution? Of course, I don’t expect it to be identical to the iPhone OS. They’re going to want to put that extra screen real estate to use and there needs to be at least something impressive other than the fact that, yes, Virginia, the Apple tablet does exist. If nothing else, I’d like to at least see a UI based on the iPhone’s but with, say, cover flow and tabs for organizing installed apps. Heck, I wouldn’t be surprised if the UI looks suspiciously like iTunes where everything is organized by activity and is always linked to your iTunes Store account so you can download books, apps, and music without having to jump into a specific app.

And the keyboard in the graphic above? Good grief, I hope not. It’s supposedly going to have a 10″ screen. A centralized floating keyboard only makes sense if you’re going to be using it against a surface. Or awkwardly cradle it in one hand like a plate full of steaming clams while you’re poking at it one character at a time with the middle finger of your other hand, cursing Steve Jobs’ crinkly old body at each alphanumeric stab. A smart design would be two fans of characters in both lower corners, half being one side of a QUERTY keyboard, the other half being, well, the other. That way, you can hold it in your grubby little paws and thumb-punch your way through life. A space bar, of course, would be on both sides. This is smart because left-handed people could have the option to switch things around.

But now I’ve just gone all science fiction on you. I’m just typing out loud anyway. This is me being both nervous and hopeful for the Apple tablet. I, for one, hope it’s better than I expect but don’t expect it to be as neat as it is in my head. In the meantime, I’ve gone from my wallet practically barfing out $800 every time I see mention of the Apple tablet to it just offering up an anxious vurp.

  • Holden is right [for once! ;)]...you really need to write more often! Great wrap up on what many of us have thought about any possible iTablet-thingamajig. I too am hoping for some "wow", but preparing for less.

    Thank you.
  • As much as I'd like to simultaneously cheer and fret along with you, I'm more apt to simply wait and know that I'll be satisfied that Apple understands what I want from this device. First, I never want to buy another piece of print media. If it looks like the printed page, I'll be satisfied. If it has twice the screen size of my iPhone, I'll be satisfied. If I can subscribe to any newspaper or magazine in the world, for a few bucks a week, I'll be satisfied. If it looks like the work being tossed around by The Wonder Factory in their Sports Illustrated tablet, I'll be satisfied. If it carries multimedia content for books like in Nick Cave's Bunny Munro, published by Enhanced Editions, I'll be satisfied. If developers are given the opportunity to create dynamic DVD interaction like they have in the iTunes LP experience, I'll be satisfied. In short, if it's simply Apple's take on an E-reader, I'll be satisfied because I'll know that a year from the day it ships, the marketplace will have so changed that whatever I want the device to accomplish now will pale in comparison to what it will accomplish then. And lastly, if it's true, as many have said, that Amazon really only wants to be in the digital distribution business and not in the hardware manufacturing business then the Kindle is certain to lose the race before Apple’s device even leaves the gates.
  • Even at $800?
  • I don't think it'll be $800. The iPhone 3GS tops out at $299, the 64GB iPod Touch sells for $399 and MacBook starts at $999. I think Apple will sell the tablet device for somewhere around $600. How they'll do it, without any carrier subsidy, I do not know. But the iPhone is the success that is due in no small measure to the fact that it's a phone. The world is not clamoring for an iPod Touch that jumps to twice its current price.
  • That's $299 with the subsidy. The actual cost of the phone itself is higher than that.
  • Yes, it's much higher and some of that cost goes to the licensing of the 3G radio and the GPS. But what's the cost to manufacture the iPod Touch? It seems I've heard that Apple sells that device for a price 50% above cost. In iTunes, Apple's tightly controlled marketplace, the carrier subsidy may not exist on the tablet but offsets to cost will still be realized by percentages taken from book, magazine subscription, movie, music, and application purchases over the lifetime of the device. For a hardware manufacturer, that's a very unique source of revenue considering they didn't create any of the properties that will deliver the dollars.
  • Akiva, you have to write more bro.

    You do a damn good job and I love reading your posts.
  • Thanks! Glad you enjoy reading this stuff.
  • I'm not sure what to expect with the tablet. Apple has a knack for occasionally pushing the envelope in unexpected directions. I thought it was interesting the way they took multitouch UI research and other existing tech and used it to create a compelling iphone experience. I'll be surprised if the tablet is simply a big iphone or an OS X tablet (surprised and a bit bored). I'm hoping they have something unexpected brewing in their tablet experience. Something augmented reality based? Some kind of integrated media experience (integrating apple TV with the tablet in some way?) Location or other sensor awareness? It's fun to speculate :)
  • And that's all this is, of course: speculation. I just wonder how much risk Apple is willing to put into this. It's certainly the safer option to release the tablet with a modified iPhone OS and then do some significant upgrades to the UI after a year of good sales, though. Boring but safe.
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